Staying Connected to Your Viewers

Mailing Lists are a great way to stay connected to your viewers, and are easily incorporated into your OPP site.

There are a lot of great email list services that can help you craft your email newsletters. You can use any mailing list service that can provide you with a URL for your list. Two commonly used companies are Constant Contact and MailChimp.

Once you have your Constant Contact mailing list set up, you need your list link. Here are instructions on how to find it:

With MailChimp, you'll first need to create a mailing list. Once it is created just go to Forms, then Share it, and there you will see your Subscribe Form URL.

There are a few ways you can add your mailing list to your OPP site. You can utilize our Nav Section Links and place the URL as a link in your Navigation Section. Or, you can place it in your Artist Statement on your home page.

You can also place the URL anywhere Special Formatting is supported, such as on your Contact Page:

And there you have ityou've now made it easy for your viewers to keep up with your work.

Happy Emailing Everyone!

OtherPeoplesPixels Interviews Dan Solberg

REMEMBER
2012
Air mattresses, spray paint
6' x 12'

DAN SOLBERG's interdisciplinary practice "often documents or extracts portions of a natural occurrence, and through careful selection and alteration, leaves the viewer unsure of where the pure artifact ends and where [he has] intervened" (Dan Solberg, Artist Statement 2012). Most recently, his work has been exhibited at ROYGBIV in Columbus, OH. Dan has recently relocated from Washington, DC to Brooklyn, NY and is in the process of setting up a new studio.

OtherPeoplesPixels: In most of your work, you use found objects, images and footage. Tell us about your collecting process.

Dan Solberg: About half the time, the objects I use are ones that find me. In those cases, the object is something that I stumble across or come in contact with as part of an ordinary day. Those kinds of objects usually spark new ideas instead of completing existing ones. The other half of the objects I use are those "completion" ones, where I'm working on an idea already and know the sort of piece I'm looking for, but it needs something that's not quite there yet. To be honest, my process is not glamorous or thrilling. I usually search for things online or hunt around at standard retail outlets. I generally prefer to use consumer-grade materials.

9th Floor Sonata (still)
2010
Video projection
Variable dimensions
60 minutes

OPP: Videos like 9th Floor Sonata (2010), Contra Reset (2009), Glowers (2008), and Side Scroller (2008) all involve still shots with a very slight amount of motion and change over a long period of time. I see this same quality in installation pieces like Out the Window, Above the Trees (2006). For me, they are about patience, the need for stillness, the difficulty of endurance, and how anything can be an opportunity for meditation. Does that resonate with your interests? 

DS: Yes, definitely. A word I often come back to is "mesmerization." I make pieces that acknowledge the act of looking or watching needed to take them in. We're still at a point where using a sense other than sight to take in an artwork is pretty novel. Sure, there's sound that accompanies video, but I think film has pushed that forward more than art itself. As such, I make pieces that reward the act of looking (and sometimes listening) as opposed to using that action solely to push the viewer to think about a particular idea. I provide a space for that deeper consideration by the viewer, but I think it's necessary to lay ideas out on a reflective surface.

OPP: Sandstorm (2009) is a sculptural sound installation that, of course, requires listening, but it's intensely aggressive because the volume is at maximum. That's part of the piece. So, I'm not sure if listening is "rewarded." Will you talk about this piece and how viewers respond to it?

DS: If Sandstorm were a purely audio piece, I'd agree that it would come off as aggressive, but since the audio is coming out a tiny speaker, played from an even smaller mp3 player, and part of this whole sculptural space, it has other context to balance out the aggressiveness of the volume and repetition. That said, Sandstorm does reward an astute listener with its unique audio distortions (a result only achieved at maximum volume), and subtle differences, depending on where the viewer stands in proximity to its front. Many viewers name the song right away when they hear it, while others recognize it but don't know from where; this was the level of mainstreamness I was hoping for. The suspended mp3 player also gets a lot of attention since it's being held up by taut tension and I think people anthropomorphize it since it sort of looks like the cords coming out of each side could be outstretched arms.

OPP: Ah! This is definitely an example of a piece that is a lot harder to understand online. I haven't seen it in person, so I made assumptions as to what the experience of encountering it would be like. Even with your video documentation, I imagined the sound to be louder and more aggressive than it probably is in a gallery space.

DS: Yeah, I've never been totally satisfied with the documentation of that piece. Maybe a walk-around video would serve it better.

Sandstorm
2009
Wood, speaker, mp3 player, cords
3.5ʼ x 9ʼ 
Darude's song “Sandstorm” plays through the speaker on repeat at maximum volume.

OPP: Many works make use of digital noise to create abstractions, as in Night Sky: Santa Barbara 2008-01-31 04:06:50 AM – 04:22:39 AM (2008), 25% of Sports Illustrated Swimsuit 2007 720p HDTV by Cybermaxx.avi (2009) and of_other_spaces.pdf (2010). Are these works representations of the literal breakdown of information or metaphors for something else? 

DS: Even more so than representations, all of the pieces you mentioned are physical evidence of actual glitches and distortions that occurred without prompt. I know there is a way to alter the compression of a video file to make it look like my Sports Illustrated video, and other artists like Takeshi Murata have done fantastic work using those tools, but I was more interested in the way the systems broke themselves down. They are artworks almost entirely born out of the machine, making them the most found-object-like of all my artworks. I think this is a palette rich with metaphor, especially considering the lack of artist's hand at play.

OPP: Will you draw the metaphor or metaphors out for the readers?

DS: I'd prefer to leave concrete metaphors for viewers to determine for themselves; that's why I picked loaded topics for the subject matter of the videos. At least as far as the pieces featuring glitch aesthetics go, I'm most interested in viewers interpreting metaphor and then assigning that viewpoint to who or what made the artistic decisions that lead to that interpretation. The majority of the "artistic" process in those pieces was conducted by a machine with minimal to no human instruction. Perhaps that's a metaphor for the futility of art interpretation though.

of_other_spaces.pdf (detail)
2010
Digital inkjet prints, clip frames
11" x 14" each
Series of 18 pages spanning two Foucault essays, containing sporadic
instances of digital interference as a result of a faulty download

OPP: In 2010, you opened an art space called Craig Elmer Modern in St. Louis, MI, and had a 2-person exhibition there with Jake Cruzan. Does the gallery still exist?  

DS:  Sadly, the gallery only ended up existing for our show. We did originally have plans to host more exhibitions in the space, but I ended up moving out of town, and we were just borrowing it for free until someone came around who actually wanted to pay money to rent the space.

OPP: What did you learn about being an artist by running the space?

DS: Running the gallery was a lot of additional work, but it was great to have total control over the space and how we wanted the show to look. Before the opportunity for the gallery space came up, we were considering building walls in a storage unit we rented so we could at least get some nice install shots, but the gallery forced us out into the public a bit more, and made me step a little outside of my comfort zone.

OPP: Any plans to try your hand at being a gallerist again in the future?

DS: It's not something I'm seeking out. I'd love to do more curation, but I don't think gallery ownership is in the cards.

No Title (Middlegrounds)
2010
Digital photographic prints
30" x 20"
Part of the Middlegrounds photo series

OPP: In 2012, you've been doing more installation with found objects, like Remember, Clubs and Megaplates. What has led to this shift? 

 DS: I'd say I've been working with more "fabricated" objects than "found" ones. In contrast to my digital work, I've been intentionally buying things and manipulating them by hand. The simple answer is that I like to cycle through a variety of processes to keep any one from feeling too rote or typecasting me in a particular medium. The materials selected for an artwork are extremely important, but I don't have loyalties or allegiances to one medium over another.

OPP: Are you working on anything brand new in your studio right now?

DS: I'm working on iterating Remember and modifying Clubs, but I'd also like to put myself in another video (probably shoot it with my non-HD Handycam), and do another piece with music. I've got some awesome-looking old, blocky computer speakers that I'd like to use, but to what end, I've yet to figure out.

To see more of Dan's work, please visit dansolberg.com.

OtherPeoplesPixels Interviews Jennifer Mills

 FRESH ART 
June 2010
Sullivan Galleries Chicago, IL
Residency Project
Photos courtesy the School of the Art Institute of Chicago, Yoni Goldstein and Joe Iverson.

JENNIFER MILLS is an interdisciplinary artist who conflates art-making and art-selling in an ongoing exploration of the value of art. She uses her interactive performances and installations as a way to disseminate thousands of artworks for free or for prices as low as a penny. Jennifer is currently in residence at BOLT, a year-long studio residency in Chicago, and her solo show LOW MIDDLE HIGH will open September 5, 2012 at CULTUREfix in New York City. Jennifer lives in Chicago, IL.

OtherPeoplesPixels: I've read that you studied classical voice and performance when you were young, and you are well-versed in drawing, painting, video, and performance. Tell us a bit about your trajectory as an artist, and how you got to making the work you are making right now.

Jennifer Mills:  Where did you read that?! Yes, I studied opera when I was little, because my mom signed me up for a youth opera camp one summer. I was so mad at her, because I had never opened my mouth to sing a peep in public and I was terrified. I spent the first day of camp with the fear sweats and going to the bathroom a lot, but I quickly ate my words and came to love it. Thanks, Mom. I studied classical voice all through college. It taught me a lot about the discipline necessary in a creative life. Studying voice made me interested in performance art, and all along the way I was just drawing and painting because there was always a 40% off coupon in the Sunday paper's ads for "Michael's Arts and Crafts Store."

September 2011
Art Prize Grand Rapids, Michigan
Performance and Installation

OPP: You paint, draw, and make sculptures, but ultimately you are actually a conceptual performance artist working "to create a new system of defining value in the art world." Talk about why it's important to make art about the value of art.

JM: It's spectacular to see that a painting has sold for millions of dollars at auction, but I also believe anyone's creative work can be seen as spectacular. For me, there is some magic in selling a painting for $1. I like to think that the missing monetary value converts into a different kind of value, a kind of personal value that is more rare.

OPP: The thing that strikes me most about your performances, especially ones like Street (2010), in which you paint a portrait of anyone willing to stand on the X outside the storefront window you were stationed in, is the spirit of generosity and levity that seems to pervade these performances. There appears to be a real joy in the exchange between artist and viewer/participant, as opposed to the antagonistic relationship which can exist in a gallery or in a museum, especially with those not educated in art who often feel like they are missing something. Is this the whole point for you? Or is this just a nice byproduct of something else you are more interested in?

JM: To me it is a very important part of the whole, so it is so nice that you see that in the work. Thank you. I like to think that real joy and connection happens some of the time, and I always hope for more. I'm definitely working with and against the antagonistic exclusivity that exists in some art institutions, and that is something I like to parody and call attention to.

STREET
March 2010
Street Performance
Contemporary Art Space, Chicago, IL

OPP: You've done several different performances where you make custom works of art for viewers after interviewing them, including Fresh Art (2010), Personalized Sculptures (2012), and Custom Made (2010). Could you describe the interview process? What's the interaction generally like between you and the viewer/participant? 

JM: It's a little bit like being an untrained, pretty bad tarot card reader. We just get to talking! Sometimes I provide prompts like a question or some visuals I ask them to respond to. In a short amount of time with a little bit of information, I try to come to an educated guess right then and there about what kind of artwork they would like that I can make with the art materials I have stocked in the project's installation. It takes about 30 minutes to talk, be inspired, and make them art to take home. This project has usually been very fun, and sometimes extreamly meaningful for both of us. Of course, sometimes it feels like I'm grasping at straws too. We are just people talking and responding, so anything can happen. I'm now wondering if this made-to-order work is directly influenced by my time as a 'sandwich artist' in college. I loved that job.

($3.75/EA)
December 2009
School of the Art Institute of Chicago
Performance Installation
Photos courtesy of Joseph Mohan

OPP: You often make very large editions of inexpensive originals, drawing each one by hand, as you did in (3.75/EA) (2009) and Penny Project, which began in 2009 and is still going, I believe. Why make such large editions?

JM: I can't really say, but right now I'm looking at a giant stack of cats I just painted for a project. I probably could have been doing a million other exciting things, but I don't regret a single cat.

OPP: Oh god, how many are there? Does your hand hurt?

JM: Let's just say I better get a job with health insurance soon before my hand falls off. Today I am finishing up a series of 240. I can usually do 100 a day. As far as how many 'Mills Originals" are out there, I think it is now close to 5,000. One day I hope to have a "99 Billion Served" sign above my head!

OPP: How important is it that these hand-made multiples look exactly the same, as if they were prints, not originals? Are you disappointed or satisfied with the variations that must inevitably occur?

JM: Variety is the spice of life! The more defects the better. I'm not perfect!

100 Stars Without Makeup
from TABLOID SERIES
2012

OPP: You have a solo show called LOW MIDDLE HIGH organized by Recession Art Collective and opening next week CULTUREfix in NY. Could you tell us about the venue and about what new projects you'll be exhibiting?

JM: The venue and the collective are awesome. It is a beautiful project space on the Lower East Side that programs all kinds of amazing events and exhibitions. One weekend that I was at CULTUREfix, there was an art show, an experimental chamber orchestra and a comedian. I've been working with RAC for a few years, we came together due to the similar way the recession inspired our outlook on art. They are fantastic to work with. I'll be showing a ton of multiples which are for sale individually, a series of new paintings I have done of tabloid pages, and an installation of paintings with bulls eyes that you can win playing darts! I'm looking forward to it. It opens September 5th if anyone wants to come. 

To view more work by Jennifer, please visit jennifermills.org.

OtherPeoplesPixels Interviews Christina Pettersson

The Hunting Ground
2010
Graphite on paper
45" x 80"

CHRISTINA PETTERSSON explores decay, memorialization, and resurrection in large-scale graphite drawings that reference classic literature from the English Canon. Her romantic landscapes, populated by a recurring female figure surrounded by animals, reveal the wildness of the experience of a world in decline. Most recently, her work has been exhibited at the Art and Culture Center of Hollywood in Florida and at Launch F18, curated by Site95, in New York. Christina lives in Miami, Florida.

OtherPeoplesPixels: You draw exclusively in graphite. What are the challenges of this medium and what are the benefits?

Christina Pettersson: I am able to achieve a tremendous amount of detail working with graphite, but it's a very silvery medium. I sometimes miss the true darkness of charcoal or oil. It's also very difficult to photograph well. If I try to capture the authentic grey of my drawings, it looks dull, and I find I have to cheat the contrast for reproduction purposes. It's a shame. On the other hand, it's cheap, non-toxic, and absolutely the most comfortable medium I've ever used. And I've tried plenty. It reminds me of writing too: the singular aesthetic of words on white. It's strange to think that in all my years of schooling no one ever told me I could just draw if I wanted. I had to be a painting major... then fiber, then sculpture. When I finally started just drawing again in my late twenties, I knew immediately that this was it for me.

Resurrection
Solo Show, Spinello Gallery
2010

OPP:  Most of your drawings are quite large, bigger than the body of the viewer to be sure. Have you always drawn on this scale? Why is the scale important to the work?

CP: The body is almost always to scale with life, and has been for a long time. I find it very difficult to relate to a figure otherwise. I want the viewer to be able to step right up and feel as if s/he could step into the page, as my figures are stand-ins for the viewers themselves. I want the viewer to imagine being in the various scenarios I put them in. The fact is they are not much about my personality. I want to be a storyteller. Rauschenberg said that narrative is the sex of art, and I think I understand what he meant. I am drawn to the pleasure and pain of beautiful tales, and it is not about fulfilling logic.

OPP: I'm interested in the fact that you say they aren't much about your personality, because the figures are in your own image, correct? Can you talk about the desire to insert yourself into  "the pleasure and pain of beautiful tales?" 

CP:  The figures are almost always of me, but I don't consider them "self portraits." Admittedly, something about that term gives me the heebie jeebies...as if I'm trying to bare my soul, I guess.  Let's face it though: there's no avoiding yourself, no matter what you do. Yet when we write the stories about ourselves, we inevitably change them. So why not steal from the better narratives of the Bible, literature, mythology? In art, the whole of history becomes a record of my own life. The act of drawing is so bizarre and primal. It is the demon's whisper that no book is closed forever, so keep digging. So, I would rather resurrect Ophelia from Shakespeare's murdered chambers, without any idea of what will happen, than to tell you what I already know.


Legend
2009
HD single channel video
Running time 4'30"

OPP: There's is a pervading sense of Romanticism in both your drawings and in your video work. I mean that in terms of the mid-late 18th century ideals in European literature and art that were a response to the Enlightenment. There was a call back to nature and an attention to the wildness of the emotional life that is seen historically as a reaction to the hyper-rationalism of the Age of Enlightenment. Can you talk about these values in the context of our contemporary world?

CP: Absolutely. Most of my stories are resurrected from the best literary tales throughout history, spawned by murder or undying love. These are the primal fires that fuel my desire to be alive in the world. The figures were previously in large expanses of empty space, but lately the background has been playing a larger role. The sense of distance that it evokes echoes the romantic landscape tradition, from Claude Lorraine to the Hudson River School. The “sfumato” of the landscape—to use one of the four canonical painting modes of the Renaissance—literally means "gone up in smoke." I love those weird Pagan landscapes, too, especially Giorgione's Sleeping Venus, which shows a woman inexplicably reclining on flowing fabric in the romantic outdoors. There is this sense of an empire on the brink of collapse from it's own decadence. The old world is receding, and this reclining woman is both protector and destroyer. I want to restore that epic and mythological dimension, a sense of awe and reverence for the world.

The Slow Extinction
2010
Graphite on paper
48" x 96"

OPP: From 2004-2008, you made a series of drawings of bricks taken from the houses of famous writers, including William Faulkner, Thomas Wolfe, and William Butler Yeats. Then, in 2009, you made drawings of the overgrown graves of Zora Neale Hurston and Eudora Welty. The first thing that strikes me is the difference in how History treats male and female writers. Was this part of your intention when you made the later drawings?

CP: It was, though I'm not sure how deliberate it was at the time. Now that seems obvious to me, too, but in the beginning I worked on instinct and trust. I did initially visit the last surviving house of Zora, down the street from where she was buried in Fort Pierce, Florida. But it was a mean and lonely place of poverty and obscurity she died in. It was the opposite of the brick and magnolia grandeur of Faulkner's estate. Her grave itself was unmarked for over a decade, a mere empty lot beside the train tracks, until Alice Walker bought her a tombstone. The tree I drew is a Brazilian Pepper. It's not a tree so much as a shrub, an invasive species no one plants intentionally. It grows in the ditches among the weeds. Welty, on the other hand, was a white woman who was born and died comfortably, and was buried in a beautiful Civil War-era cemetery in Jackson, Mississippi. At her grave is a proud Juniper tree. So even between the two there is a great psychological distance.


Jack Kerouac's House, detail
2007
Graphite on paper
55"x120"

OPP: The second thing that struck me about these drawings is more about you than the drawings themselves, and I see it in all your work that references literary texts. In your statement about the brick series, you say: "A lone graphite drawing of a brick, surrounded by a great expanse of white paper, can tell the story of how spirit actually finds its way inside of matter and how humans tend to it." This is a beautiful idea that gets at one of my personal interests: fandom. Although fandom is usually associated with media, like TV shows and movies, or sports, I love the idea of literary fandom. It's really the same thing: an intense engagement with a "text" (in the flexible, postmodern sense of the word), in which the text is a portal to other ideas or to other people. Did the houses and the graves you chose have personal significance for you?

CP: Yes! All great love affairs. Fandom is a perfect way to describe it. After all, stealing bricks from houses is certainly as weird as tearing off a scrap of cloth from a singer and keeping it at your bedside table. We each choose our own holy relics. Text, in particular, is a portal for me, because I can lift certain phrases and sentences off the page and carry them around in my head. They hang about for months and years, haunting me, repeating and repeating. I could stare at a painting by Caravaggio forever, but I could never carry it around afterwards. Not even a hand or a foot. My mind won't hold on to it. Drawing the bricks was partly about that—an attempt to make as close a copy as possible. In the end though, a drawing of a brick is not really a brick at all. But with writing you can make an exact copy. I suppose this is the real source of my romantic relationship with the world. When I walk down the street on a fall day, Shakespeare is incanting:

That time of year thou mayst in me behold
When yellow leaves, or none, or few, do hang
Upon those boughs which shake against the cold,
Bare ruin'd choirs, where late the sweet birds sang.

And so on. I just looked up the word incantation, by the way. "Ritual recitation of verbal charms or spells to produce a magic effect." Isn't that wonderful?

It's a shame most people only read stuff like Shakespeare in high school. Writers were great prophets in the past, like oracles or augurs. Tennyson was one of the last poets famous enough to have crowds of people follow him down the street to his home on the Isle of Wight. That was long ago. That was fandom of a different color.

OPP: Before, you mentioned you want to tell stories and that the graphite reminds you of writing. Did you ever want to be a writer instead of a visual artist?

CP: Always! More than I wanted to be an artist probably. But getting your second choice in life isn't at all bad. I just want more time to read: weeks, months, years. It's the only thing that makes me wish I believed in an afterlife, because like Borges, "I have always imagined that Paradise will be a kind of library.” So, third career choice: librarian? 

To view more of Christina's work, please visit christinapettersson.com.

OtherPeoplesPixels Interviews John Stark

from series Black Mirror

JOHN STARK's paintings are hauntingly ambiguous. The hooded figures, whose faces we never see, peform rituals which evoke the mystical and the mundane, asking the viewer to decide if what is being portrayed is sinister or soothing. John is a finalist for The 2012 Threadneedle Prize, and his work will be on view this September as part of 20/12 London Art Now. He lives and works in London, England.

OtherPeoplesPixels: In an illuminating interview last year on dazeddigital.com, you mention quite a few art historical influences. But I also see elements in the paintings that make me think of contemporary horror movies, heavy metal album covers, and fantasy posters? Are these also an influence for you?

John Stark: Yes they have been, but influences come from all experience, and the paintings tend to be born out of ideas as old as the world itself. I don't try to create original ideas. For me, originality is novelty. In the spirit of modernism, I try to find new ways of expressing the old. By presenting this subject matter now, the meaning shifts when consumed in the contemporary context and the tendency is to draw comparisons within the specific social or cultural realm. I was influenced by elements of popular culture earlier when the language was forming, but now the work tends to have a life of its own and perpetuates itself within the structure of its own narrative drive. 

from series Meliora Silentio

OPP: What is the structure built from branches and supporting a body hidden under a blanket? I've seen it in several of your paintings and others have similar structures, but it looks like there's no body. Is this an invented structure or something with a real world referent that I'm not familiar with?

JS: A funeral pyre. Similar structures can be found around the world and were used by different cultures at different times. The first painting I made like this depicted a Native American funeral pyre. In this custom, they believe the soul is carried up to the sky by birds of prey when the cadaver is consumed. Also in Zoroastrianism, they build a concrete turret called a 'Tower of Silence' to elevate the body of the floor so as not to infect the ground as the earth is considered pure. The architecture of these structures or houses for the dead is something I found fascinating, and I went on to create more versions of ‘stick architecture’ that became more like gateways or portals used in various tribal rituals of initiation, alluding to the painting itself as a gateway to pass through (in the metaphysical sense).

OPP: Why is it a recurring motif in your work?

JS: I'm interested in the way these motifs operate as memento mori and function as poignant symbols for Nietzsche's idea of the eternally recurring cycle and also call in to question Jung's belief in the immortality of the soul. I'm also attempting to comment on contemporary ways of viewing images of death and how they’re digested in the modern western world. We are becoming more desensitized by way of simulated deaths through media and film which enables us to suppress the reality of it behind a vale or bury it in the grave of our cultural memory, as if we have no innate notion of our own death. It is only the shock of a loved one’s death that persuades us that we can or even will die one day. So the intention with these particular works is for them to hover somewhere between the two oppositions. On one hand, they appear quite synthesized like fantasy art, and on the other, they depict something very real and poignant. It's a reminder that you will die and of the question of what happens at that point.

from series Apiculture

OPP: The figure in your paintings is always hooded or turned away from the viewer of the painting. Or the face is shrouded in hair or covered by fabric. Why is that?

JS: It keeps them guessing ; )

OPP: One series Apiculture (2008-2012) has spanned years. What is it that drew you to the subject of beekeeping?

JS: It was an intuitive decision that happened gradually, and it's now six years since the idea first formed. I felt the beekeepers provided an adequate metaphor that could be read from many different vantage points, and a painted world for the keepers to inhabit with potential narrative possibilities was born. It felt a bit like Phillip Guston when he discovered his world of clansmen: in a documentary he states he felt like a movie director with a new cast when making those works. As I fell deeper into the subject, I found interesting parallels between beekeeping and the fact that it has frequently been a monastic practice like mead, liquor, and beer production. I became focused on these kinds of rituals for their allegorical potential and their inherent mystical nature. Today there are shamanistic bee cults in practice that worship the bee and the symbol of the hive, which has been used to represent utopian society to varying degrees by many diverse communities, corporations, and religious groups throughout history.   

OPP: Could you talk about the ideas of ritual and alchemy that tie apiculture and painting together?

JS: I like to think the physical process of the bees at work mirrors the process of creating a painting. Pollen becomes honey through an act of alchemy: the worker bee uses its body as the space for transformation and then regurgitates the liquid gold. Similarly, the dead stuff of paint essentially inert matterbecomes charged through the practice of painting. Also the process is analogous with an alchemical pursuit towards a kind of philosophical gold where the metaphysical becomes physical, or the process of painting becomes a means towards self individuation. More specifically, the Black Sun is the starting point; you must travel into the darkness to find the light. So, regarding the alchemical symbolism inherent in the imagery, it refers directly to the mystical pursuit of painting.

OPP: Metaphysics is obviously a major theme in your work. Would you say your role as an artist similar to that of a metaphysician, interpretting the world for others? Or are the paintings themselves just the result, the evidence, of your private metaphysical inquiries?

JS: Metaphysics is naturally a part of painting. It's wrapped up in the strange intangible process where mind becomes matter and physical labour is transformed in the paint through time and space. Painting, for me, is a way of being that forces out questions about the nature of existence, so that is what I do. Through painting, I investigate the world from a personal perspective, where thoughts and feelings become manifest, which in turn are further interpreted by the viewer. My investigation tends to centre on universal (or Jungian) archetypes and their manipulation, so the paintings are dependent on this exchange between the artist and the beholder. To function, the paintings must be felt or understood.

from series Black Mirror

OPP: Your newest body of work, Black Mirror, seems to expand what you started with Apiculture into new and more mundane (i.e. less seemingly mystical) rituals like shaving and book binding, but they still maintain the aura of something secret and solemn happening. These are NOT funny paintings. I see in them the mystical experience/transcendence of self through ritual, labor, and magic. Older bodies of work reference magic and possible dark arts as easily as they reference Christian or Tibetan symbols. These same religious/mystical/ spiritual rituals are still visible in the new work, but now the trappings are of labor and nature and science. Are you making a point about mysticism and the everyday? Or am I just seeing what I want to see in your mirror?

JS: I think you understood the paintings very well from your question, and the paintings are supposed to be very much a question. In the new work for Black Mirror, there was a definite intention to focus on more banal imagery which I tried to compliment with a more photo-real, Vermeer-esque painting language, allowing a new kind of tension to occur. Because of this, the works appear more removed than previous works, but the subject is more loaded and charged due to the heavy religious and scientific connotations and the paradoxical nature of the imagery. The depiction of labour is consistent in this series, as in Apiculture, and refers to the process out of which the work is born. The intention is to question the inherent value attached. My work is not conceptual; it relies on the physicality of the paint and its technical manipulation, so what you see is what you get. Although I’ve found, depending on what the viewer brings to these paintings, the readings will vary dramatically. Some see depictions of prisons or concentration camps, and others see a modest but tough existence driven by love, compassion and devotion. I prefer the latter.

To view more of John's work, please visit johnstarkgallery.co.uk.

OtherPeoplesPixels Interviews Steven Pearson

Attempts to Contain are Futile
2009
Acrylic, Spray Paint, Paint Pen on Canvas
54.5" x 72"

STEVEN PEARSON combines numerous painting techniques and media to create dynamic,  colorful abstractions of digital information and everyday experiences. His compositions are orchestrations of chaos and balance that reveal a myriad of influences from fine art and pop culture. Steven has been an Associate Professor in the Art & Art History Department at McDaniel College since 2004. He is also the Director of the college’s Rice Gallery and lives in Westminster, MD.

OtherPeoplesPixels: I see a lot of different aesthetics and references in your work: graffiti, graphic design, comic books, and the history of abstraction in painting. Tell us about some of your influences.

Steven Pearson: My influences are extremely varied, from Baroque painters like Rubens and Rembrandt, to comic books and graphic novels. I started out as a narrative figurative painter and was influenced by the Baroque. I love the use of composition and movement in many of Rubens’ paintings and the way he carries the eye through every inch of a painting. I’ve tried to bring that kind of movement and use of space into my own work. In comic books, I’m interested in the use of the page and the panels. The panels are used to control the information, organize the story, and convey a sense of time, but within the panels themselves, there can be these moments of intense drama. It’s amazing how much can actually be conveyed in one page without overwhelming the viewer. There is a definite connection between those dynamic compositions of Rubens and the compositions found in a comic book. Good graffiti contains that dynamic movement and drama as well, but what interests me more in looking at graffiti is the layering of different murals and tags upon each other. It conveys a sense of history and time.

As for influences from the history of abstraction I’d have to say I am interested in the space and design of Al Held, Frank Stella, Franz Ackerman and Julie Mehretu; the rawness and brushwork of DeKooning and Terrence La Noue; the push/pull of Hans Hoffman; the openness to gain information and ideas from varied visual resources of Grace Hartigan; the use of color of the members of the Washington color school; and the potpourri of marks, images, information, and politics found in Basquiat. I’ve probably taken a little from each of them, plus many more over the years, and found ways to blend it together with my own sensibilities to create my own voice, which we all do. At least I hope I have, but it’s always a work in progress.

Mesmer
2011
Acrylic and Paint Pen on Birch Panel
48" X 48"

 OPP: You use a lot of different types of paint, including acrylic, oil, spray paint and paint pens, and this leads to a lot of very different kinds of brush strokes within the same painting. How did you develop this way of painting? Can you talk about the conceptual underpinning of this convergence of styles developing out of the medium itself?

SP: I enjoy contrasts. They add balance. Balance is an important part of life. We are constantly looking for it, and sometimes we even find it. Spray paint gives me a misty, speckled treatment of an area to balance the flat, opaqueness of acrylic. Loose, active brushstrokes balance the hard, taped edge. The paint pen gives me a clean outline that makes drips and splashes appear very controlled, balancing the chaos of chance that actually created them. Both as a figurative painter and an abstract painter, I was more conscious about trying to achieve variety of paint applications when I painted in oils. But when I switched to acrylics, I was doing the Heroes and Villains series and needed the paint to just sit flat, opaque, and have mostly a hard edge, so it wasn’t as important.

At the end of that series, I wanted to explore the nuances of painting a little more. But I also felt like I needed to be willing to bring in any medium necessary— and that made sense to the paintings—to add contrast and variation to the surface. As an undergraduate student in the early 1990s, I had silk screened into paintings, sewed collaged paintings together, and worked on various surfaces. Not all of these experiments were successful, or even good, but it’s that process of experimentation and discovery that is fresh and invigorating and keeps me coming back to the studio. I also believe that those areas of contrasting brushstrokes, or little introductions of a different medium draw a viewer in and keep them engaged.

Gaining Momentum (Corner Installation)
Photo by Alan Skees
2010
Acrylic, Spray Paint, Paint Pen on Panel
96" x 192"

OPP: I love that you acknowledge that not all experiments are successful. And I often find that I learn as much from my failures as from my successes. Will you tell me about a failure that taught you a lot about your own work?

SP: I will try to answer that with a general lesson I have learned, which is that all of the failures have taught me not to approach each painting like it will be a masterpiece and to not be too set on an initial idea, but be open to change and revision and let the work tell me where it needs to go. A specific example is the painting Gaining Momentum. I did that painting at the Vermont Studio Center, and I had a set idea and a small sketch I was working from in the first week or so of the painting. I wanted these two opposing forces (in my head, I was thinking of two Hokusai waves) coming at each other. After a week, I stepped back and looked at the painting and realized I had two colorful phallic-looking shapes opposing each other instead of two wave-like forces. Not the result I was looking for. After some commiseration, I took the the 16 panels off of the left wall, laid them on the floor and just loosened up. I poured paint, spray painted, and drew in charcoal until I had a ground that I could build on that wasn't overly planned out. Another interesting thing about that painting is I had intended it to be a 16' wide flat painting, but when I got into the studio provided for me at the residency, I found that there wasn't a 16' wide wall. So I mounted the panels in the corner, just to start working. After working on it for 2-3 weeks, I realized that the corner installation allowed you to get more physically immersed in the painting and be enveloped by the color.

 

Don Quixote's Folly was very similar. It took four months, several very ugly stages, and multiple configurations of the panels and overall shape to finally resolve it. If I wasn't prepared to push through several revisions and to be self critical, I would have either abandoned it in one of its incredibly ugly stages or tried to convince myself that it wasn't a bad painting. There are several paintings—that fortunately have never seen the light of day—that didn't get re-worked and resolved. I was convinced at the time that they worked. Luckily for me, I didn't have shows they were destined for, so I had time to think about them and either scrap them or paint over them. So to sum it up, I've learned from my failures to be open, count on revision, and to always know the location of a big dumpster.

Against Overwhelming Odds
2009
Acrylic, Spray Paint, Paint Pen on Paper Mounted on Panel
30" x 22.5"

OPP: The paintings from Dualities and Amalgamations (2009-2010) are a reflection of "our ability to receive and assimilate" the "flood of information on a daily, if not hourly, basis via a variety of technological means: emails, text messages, Facebook, Twitter, online newspapers, countless websites, as well as television and radio. In this sense, they are not pure abstractions. They are actually representations of information. But the viewer doesn't have access to what is being represented, because all the information is coded. In terms of contemporary painting, is pure abstraction even possible anymore? Is it interesting or relevant to your work?

SP: That’s a good question. Bob Nickas touches on that slightly in "Painting Abstraction: New Elements in Abstract Painting." He questions why artists who paint non-representationally reject the notion that their work is abstract. He suggests that the term abstraction should be used to cover artists who create representational abstractions, as well as artists who work from more formal, non-objective modes. Using abstraction as an umbrella word that covers a wide variety of abstract or non-objective painting makes complete sense to me as a painter in the 21st century. It is difficult and probably nearly impossible to remove yourself from the visual bombardment that we undergo daily, so how can someone paint pure abstraction? The questions will always be there: Where did you get that color? Why that shape?... and so on. I do think about it when I am creating painting, and I do like it when the sources of my visuals become so obscure that they are indecipherable, but I think my paintings would lose interest to me if I tried to actually divorce them from outside resources.

Too Good, Too Evil
2008
Acrylic on Panel
79.5" X 94"

OPP: I'd love to hear more about your series Heroes and Villains (2007-2008), which uses 1980s comic book covers as the source for your color palette and responds to the wood grain of your birch wood substrate as the source for the patterning. Why did you decide to put these 2 disparate sources together?

SP: I fell into that series on accident. I was about to build a new stretcher for a painting when I noticed a shape in the wood-grain of the birch plywood I was going to cut up for corner braces. The shape looked very similar to shapes that I would make when painting quick abstract studies on paper. I decided to do a couple of small paintings that just used the grain of the wood for the composition, with no additions brought in. After painting two of them I saw that I was using a contrasting combination of Liquitex Brilliant Blue and Cadmium Red Light. I like that combination together because of its intensity, but at the time I was painting them, I was watching Superman Returns. It made me think about the colors always used to depict heroes in comics, and conversely, the colors often used to portray villains. I decided to use the colors of heroes and of their arch nemeses as the palettes for my paintings, but I was afraid that if I tried to draw my own compositions, I would be too heavy handed in creating "hero shapes" and their villainous counterparts. I thought I could avoid that by using the wood grain as the "drawing" and letting the color represent those opposites. I also felt the use of the wood grain and the use of color as an addition was another way of introducing opposites. The wood grain was "truth." It was the natural pattern of the readymade substrate. The color was a fallacy added to that surface. It was another way for me to continue my focus on opposites and balance.

Continuation
2005
Oil on Canvas
72" x 96"

OPP: You have 2 upcoming solo shows in the fall/winter of 2012: Information Breakdown at Exhibit A Gallery at the Hamilton Street Club in Baltimore and Information Overload at the Visual Arts Gallery in Queensbury, NY. Was the work in these shows developed simultaneously? I'm assuming some connection based on the titles of the shows, but what will be distinctly different about the exhibitions?

SP: The work in Information Overload was developed first. In that series, I was focusing on a more intuitive process. These paintings are composed of shapes, forms, and colors of things I may have seen driving, or surfing the web, or walking, or driving. The paintings are built up and layered with these memories. In the process some get buried or fragmented, and some remain prominent and sit on the surface, much like the way we store and process information.

In this series, I also started tracing parts of the composition, or even parts of previous paintings, and would then repeat them and reconfigure them within a composition, cannibalizing one part to activate another. The painting Amalgamation is created from three previous paintings traced and recombined to create a new composition. This altered the memory and changed the story of those things. Some parts get enhanced and become more of a focus, and others become background. I think it is interesting composing a painting this way. It makes me think roughly of Jean Piaget’s adaptation process: assimilation and accommodation. We take in new information and incorporate it into our existing ideas (assimilation), or our ideas are changed based on new information (accommodation).

The paintings that will be in Information Breakdown are derived directly from the paintings in Information Overload, and from the process used to create Amalgamation. I started the first painting in the group that will be in the show, Over/Under, from traced portions of Amalgamation and Don Quixote's Folly. When I finished Over/Under, I traced it in 10" squares placed randomly over the composition and then transferred them to a new panel in random order to create a new composition. When that painting [Mesmer] was completed, I traced it in 10” squares and reconfigured it into a new composition [Intermittent Lucidity]. I am currently working on the fourth in that series that was traced from Intermittent Lucidity. All the information in the paintings can be traced back to Amalgamation and Don Quixote’s Folly, but it gets so broken down and re-ordered that it becomes nearly unrecognizable, altered, and new. I plan on repeating this process for 7 to 10 paintings, by which time I think the information will be so broken down, it will be like painting white noise.

To view more work by Steven, please visit srpearson.com.

OtherPeoplesPixels Interviews Sara Holwerda

Barmaiden (Frame 4)
2011
Digital Image
16" x 11.5"

SARA HOLWERDA is a performance and video artist who uses movement and dance to explore the limitations of the represenations of the female body in western culture. Her references are varied and include painting, burlesque, vaudeville, movies, contemporary pop music videos, and YouTube tutorials to name a few. Sara recently received her MFA from Cranbrook and now lives and works in Chicago, IL.

 

OtherPeoplesPixels: Your performances and videos involve movement and dance. Do you have a formal background in these fields?

Sara Holwerda: Yes. I figure skated competitively for over ten years, and, as part of my training, I did ballet and yoga. In college I took modern dance at the YMCA and fell into some barefoot dance performances with middle aged hippies in the woods. (I went to college in Ann Arbor!)

What stuck with me the most profoundly from my experiences as a figure skater are the athleticism, costumes, badly-cut music, and kitschy sensibility. I also spent a few formative years performing on a synchronized skating team with about twenty other girls. We were all dressed the same and had the same hair and makeup. We performed in circles and pinwheels and did kicklines... It was the closest I have ever gotten to being a Rockette, and it was bizarre in a lot of ways.

The experience of being active in a completely self-conscious way for all my teen years has followed me into my late twenties. Even though I'm only moderately active, I notice that much of my self-concept is still tied up in how my body looks and how it performs. There is something about being female that requires you to perform at some level all the time, and as an artist responding to this cultural condition, I feel the need to do performance work.

One and Three Women
2012

OPP: In many performances such as One and Three Women (2012) or The Fall (2012), you perform with others. Are you always the choreographer of these performances or are they collaborators in creating the work?

SH: In both of those performances, I am the director, choreographer, and costume designer/seamstress. These two performances are an interesting comparison. In One and Three Women, I am performing with the group intentionally because this piece is about both the shared experiences between women and the ways one person can be split and see herself in parts. It's also personal in a lot of ways, and it felt natural to be in it. In rehearsals, my other performers helped me visualize the movements, and there was some collaboration in those moments. It was a choreograph-as-you-go type process, in which I would trap us or tangle us up and have to figure out where to go from there.

For The Fall, I had a much larger castfive dancers, a singer, a Tree of Knowledge, and three paparazziso I had to be more prepared with my choreography. I drew diagrams and sent PDFs to everyone to make rehearsals go faster. The scale of the project made it difficult for me to both direct and perform effectively. I performed as a Marilyn Monroe imitator, because I felt I needed to return to that rolewhen I was seventeen, I performed Marilyn Monroe's "Diamonds" solo in an ice show. That solo became an unintentional drag performance failure! My wig came off during a layback spin, and my middle-aged male partners were so nervous that they could barely velcro the "Cartier" on my wrists or lift me up. My inability to fit into this hyper-feminine role, which has been so iconic for so long, was part of my inspiration for the piece. Before I did this performance, I created the Marilyn fuchsia dress from that number as a burlesque costume, and I worked tearing off the costume bit by bit in The Fall. In retrospect, after going through the whole process of staging that work, I realized that I didn't need to perform this role. I learned an important lesson: with a large cast, I can direct more freely if I remove myself as a performer. I'm planning a re-staging of this performance, and I will not perform in it. 

The Fall
2012
Marilyn mimicry duet/ burlesque

OPP: Can you talk more specifically about The Fall and explain the performance to our readers?

SH: The Fall is the kind of work I imagine myself doing more of, and it's probably the most emblematic of how my mind works creatively. There is a lot going on in this performance. I wanted to create a performance collage, with cultural, historical, and personal symbols and themes butting up against each other. The Fall is a theatrical spectacle that takes place in a restaurant/lounge, that puts the viewer in the position of guest/consumer. They are consuming the spectacle, all the costumes and dancing bodies, along with cocktails. The photographers are performing as much as the chorus girls, and the "star" is a lip-syncing Marilyn Monroe mimic. In this setting, the iconic Marilyn Monroe becomes Eve in the garden. She's a temptress and culturally understood as a sexual being andmaybe as a resulta tragic figure.

The performance had three main parts. First, viewers were greeted by servers wearing feathers. They were staring, stomping, hissing, and passing out pomegranate drinks. After everyone was served, the chorus line of servers performed the second part: the champagne parade, in which they held bottles above their heads as they did an aggressive song and dance number. While this was happening, a Tree of Knowledge was juggling pomegranates. The two Marilyn Monroe figures were frozen, coming to life every once in a while to do a little shimmy and sing a bit. The paparazzi were mirroring the chorus line, snapping pictures of the chorus and the audience. The third section was the musical mimicry. One of the two Marilyns sang a mash-up of the "Diamonds" number with Nicki Manaj's "Super Bass" while the other Marilyn lip-synced. All the while, the chorus line  was chiming in, and the paparazzi were snapping pictures. The mimicry/ lip sync became a burlesque with the second Marilyn taking off the iconic costume piece by piece, throwing it to the chorus, and finally slinking off the stage to join the hissing chorus line. 

The next time I do this, I plan on having more Marilyns, maybe interacting with video projections, and I would like to make the environment more specific, getting the details just right. It was a huge production for me at the time, and I tested the limits of what I could do with the resources I had. I learned a lot, and now that I've already made all the costumes, written a script, and have had the experience of performing it, I can think about improving the rest of the work. I want it to be a surreal experience that takes place in a working bar that has been transformed into a pop culture Eden.  
 

Chair Dance II
2012

OPP:  Chair Dance II references  stripping, in general, and Flashdance, specificallyat least to someone who grew up in the 80s. You start by simply performing standard sexualized gestures that we all recognize from movies about strippers, and perhaps real strippers. But that mimicry quickly becomes a struggle.

 

SH: That film was definitely in my mind, as well as the "Mein Herr" number from Cabaret. Also, when I was researching burlesque performances for The Fall, I noticed the chair reoccurring as a prop. It's definitely a sexualized prop, and you expect the female performer to behave a certain way with it. The dance is metaphorical, with the chair as a stand-in for the male viewer's body. In the dancer's interactions with the chair, there's a metaphor for an idealized sexual relationship or encounter. The woman is performing for the pleasure of the man, moving in ways that are objectifying her and making her physically vulnerable. Certainly, it's fun and possible to do these dances for one's own pleasure, but I'm not sure everyone doing or watching a chair dance is cognizant of the implications of it. 

 

I also researched chair dances via YouTube tutorials and found the whole thing a bit absurd. In one video a woman is counting off seductive gestures in eight counts, like "and rub his thigh, six seven eight." It seemed so crazy, this choreographed sexuality. I wondered what was being left out. In working with the chair, I realized how limited the motion is for the performer, and thus, how limited the metaphorical relationship is. I was also researching other more violent dance forms, like the turn-of-the century Parisian apache (AH-PAHSH), where a woman is dragged, thrown, and strangled in a dramatized street fight between her and two or more menusually, she's playing a prostitute, and the men are her pimp and her client. I wanted to explore the kind of danger a woman can experience if she presents herself in such a practiced, sexualized manner, and how far from ideal the relationships she gets into could be. 

 

OPP: What was it like to make this video? Did your personal experience mirror the metaphor? 

 

SH: Making this video required a great deal of training and rest. For about three weeks, I practiced prop falls and stage fighting moves with a mat every other day. On the days in between, I would go to the gym and focus on my core and flexibility. The shooting of the video took two days. The first day, I didn't get the framing right, yet I performed my whole routine several times full out anyway, foolishly exhausting myself. I got caught up in the performance, and forgot that it had to read on video and that I may need to save some energy to shoot it again. On the second day of shooting, I got the framing right, choosing a tighter shot that showed the camera in the mirrors. I performed several times. Finally on the last few takes, I had the right amount of abandon in the falls and had a good sense of improvisationeven though, by then, I had my routine down. Somewhere toward the end, my right shoulder began to hurt, probably from falling on it for two days. It got really tight and I lost some feeling in my hand. I had to sleep sitting up for two weeks, taking nightly Epsom salt baths to relax enough to sleep.


Chair Dance II was also an emotionally challenging piece to make. I'm a survivor of domestic violence; nine years ago I was attacked by an ex-boyfriend. The situations I was putting myself into with the chair definitely paralleled my attack. I never intended it to be a re-enactment or strictly autobiographical—until I saw the footage, I didn't realize how powerful the connections were. Even though I am no longer at the mercy of that experienceI've had time, therapy, and a wonderful husband to help me healI need to acknowledge my history when it appears in my work, and I need to be kind to myself in my process. In this piece, I did everything I could to make sure I was always in control, even when it looks like I'm not, and that allowed me to wholeheartedly explore the chair as a prop and a violent metaphor without being overcome by my own personal history. 

Put a Ring on It
2010
Digital Video

OPP: Your stop motion animations Put a Ring on It (2010) and Candyman (2011) explore the representation of women's bodies in contemporary music videos and are set to the pop songs by Beyonce and Christina Aguilera which give them their titles.  Why did you choose stop motion instead of live performance for these pieces?

 

SH: This is a great question. In these works, I was very interested in the way that stop-action animation in particular depicts an illusion of motion and how each frame is mediated by an outside force. In other words, the paper legs I use in Put a Ring On It cannot move themselves, and must be arranged very carefully in every frame. I see this level of mediation in all our pop culture images, from stylists, makeup artists, editors, Photoshop, and social normsevery image we see is carefully composed, every movement is carefully choreographed. It's an unnatural, artificial presentation, and I felt animation as a process expressed these conceptual concerns. In Candyman, animation allows me to create the illusion that I am a blond, a redhead and a brunette in a trio, dancing with a sailor's outfit on, none of which are true outside Photoshop and sequential imagery. I liked how false the image is, and how weird and jerky the animated movements are.

 

I could also dismember the body in Put a Ring On It, which would be harder to do in performance! I also like the flatness of cut paper and the composite digital image. It reminds me of paper dolls and makes the animations feel a bit playful and childlike, which emphasizes the fact that young girls model behavior from these videos. There are hundreds of videos posted to YouTube with girls mimicking Beyonce. Making my own frame by frame imitation of that video felt like the most absurdly devoted way to re-create it, using the most simple and helpless materials.

 

OPP: Post-feminism is a term I hear as often as post-racial, and I'm shocked that anyone thinks we are post-anything. Why is it still important to be making work about the representation of women's bodies, roles, and movements in art and pop culture?

 

SH: I'm so glad you asked this! I was lucky to work with the wonderfully feminist-friendly Mark Newport in graduate school. He is a great supporter of my work, and since he responds to cultural gender norms directly in his own work (re-imagining hyper-masculine superheros and football players), he is engaged with the issues I'm dealing with and gave me a lot of thoughtful feedback. Unfortunately, I've also experienced quite the opposite male perspective as well. Recently, a few male artists and academics have reacted to my mimetic performances as simply seductive acts, adding to all the other images of women being seductive. They refused to engage with the feminist discussion that is the content of my work, could not acknowledge that I was challenging the male gaze by photographing and video taping myself, and didn't seem to understand the decades of female self-portraiture, body art and performance art that I am in dialog with. They acted as if there was no need for this. One even said to me, "There have already been like, four or five waves of Feminism." This floored me! He displayed his devastating lack of knowledge and dismissed my work in one fell swoop. This kind of ignorance of Feminism at the highest levels of artistic production and discourse proved to me that it is important to continue making this work, and that it is important for all women to continue to cast a critical eye toward the culture they consume and the messages they are receiving. 

 

Certainly, Feminism has evolved. After all, I can call myself a feminist and still wear bras and shave my legs. But I agree with you that terms like post-feminism are premature, and worse could be part of a movement toward what author Susan Douglas calls "enlightened sexism." We're in a strong backlash, and there are daily reminders of this that reassure me that I need to keep making work. It's 2012, and being a woman is still fraught with demands on our bodies and roles. I walk down the street, and a stranger demands I smile. I see an ad with a close up of a woman's wet lips putting something in her mouth. I hear of another state threatening to take reproductive rights away from women. I see another Judd Apatow comedy using pussy, having a vagina, or being gay as the worst-possible, "hilarious" insult one man can hurl at another man. I hear about the struggles of women to give birth on their own terms: without lying down, without an unnecessary C-section, without being rushed to labor by an impatient doctor.

 

It's dangerous to be a woman in this culture, and if we're not careful, we will all believe our greatest value is how we look, how we move, and how well we can please others. Through my work, I aim to expose these dangers, to reveal the absurdities of what culture expects of us, and to imagine new possibilities for expression.

 

As long as Kelly Ripa is on TV  in her skinny jeans, breezing through 1950s housewife duties without a man in sight and telling me how I can be "even more amazing" with a new kitchen appliance, I have more work to do.

 

To view more of Sara's work, please visit http://saramholwerda.com.

OtherPeoplesPixels Interviews Isidro Blasco

TILTED
2011
C-Print, Wood, Slide Projectors
30x25x12 feet

ISIDRO BLASCO combines photography and sculpture in his indoor and outdoor installations which use common building materials like plywood to question our perceptions of space and perspective. He studied at the Architectural School of Madrid before becomming a visual artist. He exhibits internationally and has received several prestegious grants, including two Pollock Krasner grants in 1997 and 2010 and a Guggenheim Fellowship in 2000. Isidro lives in Queens, NY.

OtherPeoplesPixels: You are originally from Madrid, Spain, where you received your formal training in art and architecture, and you currently live in New York. You exhibit internationally, and have done residencies all over the world. Has any one place has influenced your work more than another?

Isidro Blasco: Definitively the American culture has had more influence on my ideas and my work than any othermore even than the Spanish culture where I am from originally. Growing up in Madrid, I always had everything American as my model, and when I finally came here, it was like I belonged here. It was a very familiar place for me. I had a lot to learn, of course, but everything had a place in me. I totally embraced this culture.

OPP: Have you noticed any glaring differences in the way viewers and other artists discuss and interact with art in the various places you've been?

IB: Yes, people have different reactions to my work in different places. When I show in China, for example, I get a lot of comments about the craftiness of my pieces. They love that I find pleasure making the structural supports of my installations, and they admire the elaborate craft of it. I have also noticed that in Europe, they generallyalthough I hate generalizationsget tired of my "one line" kind of work ("same line" some will say). I guess they need more conceptual ideas behind a piece. But the best feedback I've received has always been in Australia. There I find harmony. My work is understood exactly the way I want it to be understood, the way I have intended. It has some conceptual ideas behind it, but not too heavy. And it has a pleasure in fabrication without being only aesthetics.

WHEN THE TIME COMES
2010
C-Print,Plywood, Structural Wood, Paint, Slide Projectors
18x30x9 feet

OPP: Most of your work explores shifts in perspective. Many of your constructions, such as Seeing Without Seeing (2000) or the recent Deconstructed Laneways (2011-2012), blend into their environments if viewed from a specific spot, but are revealed to be constructions if the viewer moves just slightly. Other pieces, such as Tilted (2011) and The Middle of the End (2006), bring the outside inside or bring one location to another. How can this use of space talk about bigger picture kinds of issues?

IB: I believe that the question is not what we see but how we see it. And yes, that is a fundamental question. The how we see it will tell us something about ourselves and the time we are in, the context.

Throughout history, we have developed many tools and many different ways of representing reality. In my work, I try to use the tools that we use in our daily lives. I take the elements of the built environment that are available to me and use them. There is not a stage set up or anything like that. I am only interested in how I perceive reality and how I can share that perception with others.

OPP: Last year you went to Sydney, Australia where you created Deconstructed Laneways as part of a public art project called the Laneways Project. Tell us about this project.

IB: This was an amazing experience, and also Sydney is an amazing city. I love it there!
The city of Sydney does these non-permanent public art projects every year, and I was invited to do one. The idea is to revitalize downtown and to bring attention to out-of-the-way sites.

I decided to take several pictures from one specific place in the intersection of this given street and make a mirror-like construction that reassembles the same street. This large construction was placed just to the left of the street in question, and from some areas of the intersection you got the sense that you were looking at a mirror. But only for a few seconds. If you were just walking around there, you could see the overlapping of the different images and the distortion in general.

I got a lot of great feed-back: people wrote great comments on the back of the piece. It was pretty cool. I think most people liked it.

DECONSTRUCTED LANEWAYS
2011
C-Print, playwood, structural wood, hardware.
16x25x4 feet

OPP: What's challenging about making art for public space as opposed to the gallery?

IB: I've always had my doubts about public art. I just don't think it is fair to impose something, anything, on the people that are walking by those public spaces everyday. I am sure a lot of them don't like it or don't understand it, but they have to live with it.

That is why non-permanent public art is much better. You don't like it? Don't worry, it will be gone soon. We should be very careful with permanent public art. We may think that looks amazing, and most people may agree with us, but I am not so sure that will be the case in a few years. And also, most public art is made with the money from the taxes paid by those people that will suffer the art work...and nobody asked them!

But of course, I don't even want to imagine what kind of art we would see out in the streets if we asked everybody their opinions...most likely we will not see art at all in the streets.

OPP: I agree that there is some very bad public art out there that I don't enjoy looking at, but that work is always a challenge to me. I wonder, who likes this? Who picked it? Why don't I like it? I think it's good for people to be forced to deal with some things they don't like, because that's life anyway. Besides, isn't the architecture itself and the way the city grows and develops something we as citizens generally don't have any choice in?

IB: Sure, the architecture is there. Nobody is going to ask you if you like it or not. It is just there, and it can be very ugly sometimes. But at least it has a utilitarian use, therefore that is enough for most people. Also buildings have the advantage of becoming historical entities over time. This has happened over and over again. Remember the twin towers: nobody liked them before September 11th. On the other hand, public art, in most cases, will not became part of the historical background of the city. It will just become obsolete.

2004
Construction material
25x35x12 feet

OPP: When did photography first enter into your constructions? How has your use of it changed over time?

IB: I have always used photography in my work. At the beginning, it was not there in the final product but only in the process. And I still don't use photography in the conventional way. I take the photos, but at the end, I may only use whatever the camera had framed of the space that I am interested in. I go back and forth. Sometimes I use hundreds of images, like right now for the installation that I am working on for Wave Hill in the Bronx. But some other times, I prefer to leave the space almost empty, only building the surfaces that make up the space, and only framing them somehow.

OPP: Can you tell us more about what you are planning for Wave Hill?

IB: The theme of the show is "The Palisades" across the river, on the other side of the Hudson. I am building a large installation made with hundreds of photographs of the rock formations and of the bare trees. It will look like a wave that comes into the room from the wall and it goes back to the wall in a different part of the space. There is going to be a lot of overlapping, mostly in black and white with touches of bright colors here and there. My idea is to give the spectator the sense of flying above the Palisades Park. Everything (rocks, trees, paths) will be cut and made into three dimensional objects; some sections will be larger than others. A dream-like flyby. 

ELUSIVE HERE
2010
Blue Ray HD
Edition of 6

OPP: Your 2010 video Elusive Here, which grew out of writing you did for your doctoral thesis, adds psychological and emotional dimensions to the sculptures you are known for. It appears to be autobiographical, because I can imagine how the sculptures you make would grow out of some of these experiences. Is this the case? Any plans to continue making video?

IB: I made that video, or short movie (it's 19 minutes long), because I got a lot of money to make it. Comunidad de Madrid, a state organization from my hometown, gave me the money when I was putting together the show at one of their galleries. It is very unusual to get money in that way.

I keep writing. I write everyday about my perceptions, and, yes, they are autobiographical. Hopefully I will get another opportunity soon to produce another video/film like that one. It was a lot of fun to make it, an amazing experience.

Very different from my other kind of work. But in a way, it is the same. I am always talking about the same things: how is it that we interpret the space the way we do and how is it possible that we share that same way of perceiving with almost everybody?

To view more of Isidro's work, please visit isidroblasco.com.

OtherPeoplesPixels Interviews Carlton Scott Sturgill

controledchaos8
2011
Ralph Lauren brand paint chip samples on panel
24 X 38 in / 61 X 97 cm

CARLTON SCOTT STURGILL's paintings, mosaics, and sculptures combine branded materials that evoke the upward mobility of the American Dream with appropriated imagery from amateur porn sites and Craigslist to explore the discrepancy between public persona and private desire. Sturgill received his MA from Chelsea College of Art and Design in London, and now lives in Brooklyn, NY.

OtherPeoplesPixels: Tell me a little about your history as an artist… before you were working with paint chips as your palette.

Carlton Scott Sturgill: I started out as a painter, working mostly with oil, acrylic, and household paint. My first cohesive series of work consisted of paintings that juxtaposed pornographic images, which were concealed within color fields, with wholesome scenes appropriated from 1960’s advertisements. Third Date (2004) would be a good example from that series. I would paint the background image as a grisaille using acrylics, and then apply thin layers of tinted household glaze —the kind that you would use for faux painting techniques, such as ragging and sponging—until the background image was barely visible. I would then paint the 1960’s scenes in oils on top of the color field, further obscuring the background image.

When these paintings were seen in person, the viewers’ eyes were immediately drawn to the “top” image, so much so that a large percentage of the time people would walk away without having seen the more explicit “bottom” image. Only people that were patient enough to spend time with the paintings were eventually able to see what was concealed within the color fields. The paintings were like a one-way door; it took time to notice the background image, but once you did you would never be able to look at the painting again without seeing it. It was that observational shift that I became most interested in. I think that people looked at the paintings in much the same way they observed their friends, family, and others that populated their everyday lives. We often accept without question the public face that each one of us shows to the outside world, but if you look beyond the symbols that we use to piece together our personas—logoed clothing, nice cars, homes with manicured lawns—then you’re likely to see a very different person behind closed doors. My interest in the dichotomy between person and persona developed in this first series of paintings, and, to this, day, I’m still exploring it through my work.

Larry Flynt
2003
Acrylic and latex on panel
60 X 48 in / 152 X 122 cm

OPP: Could you talk about the specific materials you use now?

CSS: Yes. During the period I was just referring to, I started to place greater importance on the materials that went into creating my work. I began using Ralph Lauren brand household glaze, not because of a personal affinity for the brand, but simply because I needed large amounts of glaze and I could buy it at Home Depot in one-gallon cans. The first hint of meaning came when I realized that I was using interior household paint to separate the 1960’s images (the persona) from the pornographic ones (the person). To me, that thin layer of paint came to represent the barriers that we erect between our private spaces and the public sphere and the difference in behavior one exhibits depending on which side of the divide they happen to be on.

Working with a particular brand’s products enabled me to borrow and work with the associations inherent within the brand. I began working with Ralph Lauren paint by happenstance, but over time I realized that the brand was a symbol of many of the traits that people cobble together to create their personas: financial success, upward social mobility, suburban happiness—all the things that feed into the American Dream. By using their products as a medium, I’m able to connect with the audience at a gut level. They know what these signs, symbols and signifiers mean, because they’ve become part of the American vernacular. This urge to impart meaning through medium is another aspect of those early paintings that has become central to my work throughout the years.

Self-Pleasure (#1)
2005
Ralph Lauren brand paint chip samples on panel
48 X 48 in / 122 X 122 cm

 OPP: What are the sources for your imagery and titles? Are they the same?

CSS: The evolution of my source material closely tracks my change in medium, so much so that a shift in the source pushed me into dropping paint in favor of using paint chips. In that early series of paintings, the “bottom” images came mostly from Hustler Magazine. It was a nod to my hometown of Cincinnati, Ohio, and the city’s rather complicated relationship with sexual imagery. After the obscenity trials of the late 1970s (portrayed in the film The People vs. Larry Flynt), the magazine was banned for over twenty years in the city and surrounding county. In 1999, the controversy was sparked again when Flynt decided to take on the city and was once again tried for pandering obscenity. (Ironically, the squeaky-clean married prosecutor in the case was later involved in a sex scandal with a subordinate, which only intensified my curiosity about the differences between public persona and personal behavior.)

After the first series of paintings, I began to question whether my source material was appropriate for the work, especially with all of the associations that come along with commercial pornography. In the hope of finding something more “genuine,” I turned to online sources and began appropriating images from amateur and swinger websites. I was often working with small pixelated thumbnail images, which when enlarged, reminded me of the beautiful in-store displays of perfectly square paint chip samples that I would see every time I went to Home Depot to buy glaze. Once the connection was made, I became excited about working with the material and began collecting them en masse. I liked the fact that they were part of the suburban landscape and almost anyone could recognize and relate to them. After I began working with the paint chips, I continued painting for a few years, but over time I came to believe that the chips were a better medium for the work, and eventually I quit painting altogether.

The websites where I source my images have evolved over the years. I’ve used images from websites that specialized in swingers [easygoing4424 (2006)], leaked celebrity photos [drlaura1.jpg (2006)], and amateurs [ba0606.jpg (2006)]. The titles have changed as well. Some reference the poster’s handle, while others are named after the computer file. For the last few years, I’ve been getting most of my material from the "Casual Encounters" section . The titles for these works come from the subject line of the post [Gorgeous Wife....ISO Stud Tonight – mw4m – 32 (North Cincy) (2011)]. Craigslist postings have become my preferred source for subject matter. They often include both images and text, so you get a better idea of the subject as a person looking to explore their sexuality.

Thinking about a threesome - mw4w - 28
2011
Ralph Lauren brand paint chip samples on panel
Detail

OPP: You've talked about the pixelation in earlier pieces, such as easygoing4424 (2006) and Self-pleasure #1 (2005). Newer works, like Muscles1111 (2011) and bananas725 (2009), are more posterized. Can you talk about this shift?

CSS: In 2004, I moved to London for graduate school and ended up living in the United Kingdom for three years. I had already started working in the pixelated style when I moved overseas, but not long after the move, a couple of factors converged, pushing my work in another direction. The first was a matter of process. I enjoyed the effect that the pixelated work had on the viewer: the images were completely invisible from up close and only became clear through distance. But once I developed a solid technique for building the image, the challenge of creating the works quickly diminished. There’s only so many ways that you can put one square next to another. To put it frankly, I began to find the studio work excruciatingly boring. I needed a technique that would challenge me throughout the creative process.

The second factor came about from the amount of travel that I was doing while I was living abroad. For the first time, I had the opportunity to see an incredible variety of artwork that spanned millennia. In London, I could spend the morning at the Tate Modern looking at the Young British Artists from the 1990s and then hop the tube to the British Museum to see the Elgin Marbles. I can point to two types of art that had a dramatic effect on my work, one ancient and one contemporary. The first were the Byzantine mosaics that I had the opportunity to see at St. Mark’s Basilica in Venice, Hagia Sophia in Istanbul, and especially those at the Basilica of San Vitale in Ravenna, Italy. I found the craftsmanship involved in shaping and piecing together these intricately designed mosaics inspiring, and it helped me to break away from the square format that I was using at that time.

The other influence came from the street art that I was seeing in Paris, Berlin, and all around me in my neighborhood in east London. I grew up seeing New York-influenced freestyle graffiti. But in the mid-2000s, stencilled street art was really beginning to dominate the urban landscape, especially in Europe. It felt like you couldn’t walk down a city street without seeing work that was breaking down images in a new and interesting way. Once I began carving the paint chips using scalpels, my style landed somewhere between the two: a simplified image that still has the intricacy and attention to detail of traditional mosaics. I think that this is where that posterized effect first emerged.

OPP: Can you break down the current carving process for us?

CSS: It has changed dramatically over the years, which is apparent if you compare my first “carved” work born2boogie (2006) with a work like Muscles1111 (2011). Some of the changes are obvious: the expansion of the palate from four to hundreds of colors, the increase of the size of the overall work, and the reduction of the size of the bits of cut paint chip, which can sometimes be less than one millimetre square. Other changes came about simply because I had to create my own process; after all, I didn’t have a resource to teach me how to carve paint chips so that they fit perfectly together or how to adhere them to the board without tearing the painted surface and exposing the white backing. It’s a fairly detailed process, but basically it involves breaking down the image into an outline drawing, choosing a palate of colors for each section from the 700 or so in the Ralph Lauren collection, using the drawing as a guide to cut each piece using an extremely sharp medical scalpel, and fitting them together to build the image one piece at a time. It’s a slow process, but I will say that I never find it boring.

friday night fun - mw4mw
2009
Ralph Lauren brand paint chip samples on panel
12.5 X 17.5 in / 32 X 44 cm

OPP: The abstract color bar "paintings" are especially interesting, because they are more subtle than the recreations of porn imagery. They tie sexual desire to the art world in an unexpected way, because they reference modernist painting. They make apparent that aesthetics emerge as a result of desires—desires that aren't usually named in the work itself. Do you agree or disagree?

CSS: I agree . . . mostly, but for different reasons than one might expect. In order to explain, I’ll need to go into the evolution and a bit of the process of making stripped mosaics. If you’ve ever seen one of the Ralph Lauren brand chips, you might remember that it’s a solid square of color with the name of the hue and a cataloguing code printed on the front in a metallic ink. From the very beginning I was interested in utilizing the text. In the pictorial work, it allowed me to communicate to the viewer that the work was created using paint chips instead of paint, but I had always wanted the text to have a more central role. Seven Decorating Schemes (2007) was my first attempt to slice the chips and rearrange the letters. Color names like "Linen" and “Rust" were merged to become “Lust," and, in the process, I created a striped composition. Unfortunately, after I finished that piece, I didn’t really know where to go with the process. I considered using several sources for text, but nothing really fit so the process stayed on the back burner for a couple of years, until I began using Craigslist as a source and found the text just as fascinating as the images.

In order to create the work, I had to match each grouping of letters from the Craigslist text to a corresponding grouping from the paint chip names, which already had a hue assigned to them. Therefore, the Craigslist text helps to determine the colors used in the work. For example, there is only one hue name that has the word “sex” in it—“Essex Cream." So if a person (or a couple) used the word “sex” in their Craigslist post, the final composition would include a pale yellow. By adding color to black-and-white text it was almost like I was visually representing the personality of the poster through their words. So yes, I agree that the aesthetics emerge as a result of desires.

Having said that, it was not my original intention for the striped works to reference modernist painting. That was just a happy accident that came about as a result of the process, but it was something that I learned to exploit. You mentioned that these works are more subtle. I like the fact that if ten people walk into a gallery filled with the striped pieces, nine of them will think “modernist painting” and not investigate further. I’m interested in that small percentage of viewers that are willing to take the time to question their initial assumptions and dig a little deeper to find out what lies beyond the facade. In this case, the resemblance to modernist painting is simply a way to camouflage the sexual desire embedded within the work. I like the fact that someone could hang a work like this in their home, and, depending on the light in the room, almost no one would discover the text hidden within the composition.

OPP: I think you are right, but it's pretty sad that so many people have so little attention for detail. To me, if you haven't noticed the text, then you didn't really look at the piece. At the same time, this inattention to detail can also be viewed as turning a blind eye to hidden truths, and that resonates with some of the themes you've already talked about. Plus, in the context of your work, modernist painting becomes just like the Ralph Lauren brand: something that confers status on the owner.

CSS: I tend not to think of people’s lack of attention for detail as something sad, but instead as an opportunity to give the viewer a feeling of delight—or shock, or disgust, or arousal—when they finally see something that they hadn’t noticed before. The French street artist Invader is a good example of someone that is an expert at hiding things in plain sight. I remember seeing his work for the first time in a busy neighborhood in Paris. It was a small, brilliantly-colored mosaic that was placed on a building just above everyone’s line-of-sight. I felt like I was the only person on that crowed street that was seeing it. I had stumbled upon a secret that I could keep to myself or share with others, depending upon my mood. A few people noticed that I was looking up and glanced to see what I was looking at, turning the experience into a social activity. Since then, I’ve seen his mosaics in Berlin, London and New York. I look out for them now, so seeing his work has fundamentally changed the way that I view my surroundings.

The same thing happens when I show the striped mosaics. If there are only a few people in the gallery, then people are more likely to miss the text and stick to the work’s persona as a modernist painting. But if they see another person reading the text, then it usually prompts them to investigate further. Or better yet, a viewer might actually bring a friend over to the work and show them the text, making it an even more intimate experience. In a crowded gallery, it’s like a nuclear reaction. People discover the text and then show others what they’ve found; then they show more people and so on. So it really doesn’t bother me when someone doesn’t notice the text. I just think of them as someone who hasn’t seen it...yet. The delay in seeing makes the eventual discovery all the more interesting.

Cougar/Milf needs a boy toy – MW4M – 41
2010
Ralph Lauren brand paint chip samples on panel
12 X 18 in / 30 X 46 cm

 OPP: The Bridle Creek Casket (2008) stands out as so different from the rest of the work, although I see the connection to the bouquets made from Ralph Lauren shirts, because they look so funerary. What is being mourned in these pieces? What led to the building of the casket?

CSS: The casket and the flower arrangements came from a series of work titled Afterlifestyle, which I worked on after moving from London to Brooklyn in 2007. Living overseas during a time of war was an eye-opening experience. In the United Kingdom, I was constantly aware of developments in the wars in Iraq and Afghanistan. Discussion of the wars was everywhere; you read it in the papers, heard about it on the radio, and it was a common topic of conversation amongst friends and colleagues. Ironically, the only time that I escaped the coverage was during visits to the United States. With the exception of the occasional faded yellow-ribbon car magnet, you could go weeks without realizing that you were in a nation that was embroiled in two wars. I would go to restaurants and stores or watch television and see very little evidence of shared sacrifice. It was as if everyone had taken the “go to Disney World” advice and applied it to their everyday lives.

With the Afterlifestyle series, I wanted to explore the theory that widespread over-consumption can result in a self-induced social blindness. I was questioning whether the pleasure that comes from excess can trump grief and anxiety, even in the most extreme circumstances. Can one really reflect on the geopolitical situation during a trip to IKEA? Is it possible to worry about your own mortality while selecting a sofa? Consumer products seemed to be the materials with which people build and adorn their own private suburban oases in order to separate themselves from the perceived dangers of the outside world. I wanted to see what would happen if you extended the good feeling that comes with the “Good Life” beyond the normal clothing, furniture and the other accoutrements of material success. It was my way of envisioning a society where the American Dream extended beyond life. If I could create a product that made preparing for one’s own death more like picking out a new pair of shoes or selecting a wallpaper pattern, would the experience become more enjoyable?

So to answer the question, I made The Bridle Creek Casket to see if purchasing a coffin has to always be a sorrowful experience or if it is possible to take the buyer’s mind off of their ultimate demise if the coffin is made from reclaimed heart pine siding with a 400-thread-count Egyptian cotton percale lining and hinges from a century-old barn in Maine.

The Heritage Pointe Spray
2008
Ralph Lauren Shirts, reclaimed barn wood, wire, floral tape
30 X 20 X 12 in / 76 X 51 X 30 cm

OPP: Anything new in the works?

CSS: Yes, in fact I’m in the middle of what might be the greatest periods of change since I stopped painting and started using paint chips. I’m on schedule to show with my gallery, Masters and Pelavin, in New York every other year, so I have a full two-year period to develop a body of work between shows. I haven’t had this much uninterrupted time in the studio since graduating with my BA, so it has given me the opportunity to completely re-evaluate my studio practice. Lately I’ve been fascinated with the role nostalgia plays in consumer culture, especially with brands such as Ralph Lauren and Anthropologie. I’ve made several road trips between New York and Cincinnati, stopping at antique stores along the way and picking up objects to incorporate into my work. When I show again in 2013 you’ll see many of the mosaics housed in vintage mirror frames, some of them double sided, incorporating both the text and images from Craigslist posts.

Sculpture is something I’ve dabbled in over the years, but in my current work, it has taken a starring role. With the sculptures you’ll see the flower arrangements made from Ralph Lauren shirts combined with micro-paint chip mosaics—often composed inside of R.L. gift boxes or on the back of shirt hang tags—and vintage items such as tables, shelves, and blown-glass taxidermy display domes. The palate of the entire collection of work is very floral, with lots of greens, pinks, violets, and yellows. I’ve also become interested in the variety of ways gardens have been depicted as sexual sanctuaries throughout the ages—from the more judgmental themes in Bosch’s The Garden of Earthly Delights to the lighter depictions of medieval Gardens of Love in 15th century art and poetry—so there are also strong religious themes emerging in this body of work.

To view more work by Carlton Scott Sturgill, please visit carltonscottsturgill.com.

What I Like about Artists’ Websites : by Jason Foumberg for OtherPeoplesPixels

OPP: Today we have something special for you! A guest post from OtherPeoplesPixels' pal: art critic, writer, curator & all-around gentleman, JASON FOUMBERG. We're excited to have his experienced take on what makes a great artist's website. If you’re interested in writing about artists’ practices for the OPPblog, you can send a proposed topic and links to work samples to blog [at] otherpeoplespixels.com

JF: Hi, I’m an art writer based in Chicago, and I often work on special research projects that detail currents in contemporary art. For example, I might get an assignment from an editor like this: “Report on radical approaches to contemporary sculpture. 500 words due Friday.” To begin, I’ll sketch a few ideas and then think about artists who expand the article’s concept. I love to write about emerging artists and to give them their first spotlight in print, so I don’t reach for the nearest contemporary art textbook for examples; I’m looking to the web. Websites are usually my first contact with an unfamiliar artist. If I like what I see, then I schedule a studio visit or attend a show. So here’s some tips for maximizing the effectiveness of your website:

New work: Differentiate newer work from old. Have a separate, changing section that shows me what you’re up to now. And update it often.

Image captions: Is that gouache or dried pig’s blood? Media descriptions are important. Dimensions and dates are handy too.

News: What’s going on in your life? Maybe you don’t have a current or upcoming show, but are you away at a residency? Relocating your studio to the forest? Geeking out on a new recipe for egg tempera? All of that is relevant.

Text: You think visually—that’s why you’re a visual artist (and that’s why we love you). But sometimes photo documentation of your work doesn’t quite capture the subtleties. Or maybe your project is concept-heavy, for which the viewer needs to know a lot of preliminary information. Text is helpful here, sometimes even necessary. It can even be as simple as: “This is a project where I painted every sweater that Bill Cosby ever wore.” Good to know.

Interesting digression: I read tons of artist statements and press releases (and occasionally sit on grant and exhibition jury panels). Too often, artists’ texts are terribly difficult to get through. It’s not just grammar or spelling that leaves a bad impression; usually there’s too much highfalutin verbiage, misleading introductions, or bland jargon. Here are some writing tips: put your main ideas up front, be clear, concise, and unique, and make it personal.

Links: I know it’s kind of a circa 2002 idea to put a links page on your website, but if I’m interested in your work and I want to know about other artists in your community, a links page is helpful. Share the love.

Organization: Don’t make viewers open 18 folders to finally see one image. Categories are fine, but think about streamlining your portfolio.

Websites are a good way for me to keep up with what you’re doing. After I see your show, I’ll want to stay informed about your latest projects. So keep it up(dated)!

Was this helpful? Jason collaborates with artists on exhibition catalog essays and design, artist statements, grant proposals, press releases and website texts. As an editor Jason works with artists to refine the message and intention of an artist’s project. You can get in touch with him though his site at jasonfoumberg.com

JASON FOUMBERG contributes art criticism to Frieze, Modern Painters, Photograph, and Sculpture. He is the editor of the art section and contributing columnist for Newcity, an alt-weekly based in Chicago. Jason serves on grant and exhibition panels, is a visiting critic for art schools, contributes essays for museums and university galleries, and curates contemporary art exhibitions.